AI Insights · Timothy · April 2022
Top 5 Film & Television Apps on Android in Colombia, Q1 2022
Discover the performance trends of the top 5 film and television apps on the Android platform in Colombia during the first quarter of 2022, based on Sensor Tower data.
The first quarter of 2022 saw varying performance trends for the top 5 film and television apps on the Android platform in Colombia. Here's a detailed look at the weekly downloads, revenue, and active users for Disney+, Netflix, HBO Max: Stream TV & Movies, Amazon Prime Video, and Pluto TV: Watch Movies & TV.
Disney+ showed a mixed trend in weekly downloads, starting at around 110K and peaking at 117K in mid-January before declining to 60K in late February. The app saw a resurgence in March, reaching approximately 91K downloads. Weekly revenue for the app fluctuated, peaking at about $8.8K in late December and gradually decreasing to $5.5K by the end of March. Active users also followed a similar pattern, starting at 1.4M and dropping to 1.2M by the end of the quarter.
Netflix experienced a steady flow in weekly downloads, beginning at 80K and reaching a high of 97K in early January. Downloads then dipped to around 35K at the end of February, recovering to 87K by the end of March. The app maintained a consistent active user base, starting at 3.5M and ending the quarter at approximately 2.9M.
HBO Max: Stream TV & Movies saw its weekly downloads start at 56K, peaking at 79K in the first week of January, and stabilizing around 57K by the end of March. The app's weekly revenue showed minor variations, starting at $4.5K and ending at around $4.8K. Active users for the app were relatively stable, beginning at 315K and ending at 299K.
Amazon Prime Video had a notable increase in weekly downloads, starting at 54K and spiking to 91K in mid-January. Downloads then leveled out to around 58K by the end of March. The weekly revenue for the app remained relatively low, fluctuating around $150. Active users saw a slight decline from 450K at the start of the quarter to 378K by the end.
Finally, Pluto TV: Watch Movies & TV began the quarter with 36K downloads, peaking at 59K in late February, and concluded with 42K downloads by the end of March. The app maintained a stable active user base, starting at 260K and ending at 284K.
For more detailed insights and data, visit Sensor Tower.